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Coupang

CPNG
$16.45
-27%since Benson's first pick

Market price data through August 21, 2026.

Performance

Aug 2021Aug 2026

Benson's first pick
$7$17$26$35Aug 2021Nov 2022Feb 2024May 2025Aug 2026Benson picked · $23.00
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.0 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
-27%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$22
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
23 months
How long Benson has been tracking this pick.

About Coupang

Coupang is South Korea's version of Amazon, with lightning fast delivery, streaming video, food delivery, and the luxury fashion site Farfetch. It just pulled in 8.9 billion dollars in a single quarter and serves 24.7 million regular shoppers across more than 190 countries and territories.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Bold Bets

    The newer side of the business, food delivery, streaming, and Farfetch, grew 20 percent to 1.4 billion dollars this quarter, and 24 percent once you strip out currency swings. Even better, the money it keeps from those sales jumped 32 percent, and its losses actually shrank by 16 million dollars. The bets are getting cheaper to run.

  • Currency Camouflage

    Headline sales rose just 4 percent, but that number is dragged down by a weak Korean won. In real terms, sales grew 10 percent and the core shopping business grew 8 percent. The underlying engine is running much faster than the headline suggests.

Bear case
  • Fine Hit

    Coupang was slapped with roughly 410 million dollars in government fines in Korea tied to a data breach. That turned a small quarterly stumble into a 570 million dollar loss. Fines are one thing, but shaken customer trust after a data incident is harder to win back.

  • Cash Crunch

    Free cash flow over the past year collapsed 87 percent, from 784 million dollars down to just 105 million dollars. Profit from the core Korean business also fell 42 percent to 382 million dollars. Growth is getting expensive, and the cushion is thinner than it was.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-08-21. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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