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Coupang

CPNG
$15.29
▼ -32%since Benson's first pick

Market price data through November 12, 2026.

Performance

Nov 2021 – Nov 2026

Benson's first pick
$7$17$26$35Nov 2021Feb 2023May 2024Aug 2025Nov 2026Benson picked · $23.00
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.0 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
-32%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$22
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
26 months
How long Benson has been tracking this pick.

About Coupang

Coupang is South Korea's version of Amazon, with lightning fast delivery, food delivery, video streaming, and the luxury fashion site Farfetch. It just pulled in about 10 billion dollars in a single quarter, serves 25.2 million regular shoppers, and operates in more than 190 countries and territories.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Side Bets Soar

    Coupang's newer businesses are food delivery, streaming and Farfetch. Together they grew 23 percent to 1.6 billion dollars this quarter, or 27 percent once you strip out currency swings. Their losses also shrank by 23 million dollars, so these bets are getting bigger and cheaper to run at the same time.

  • Currency Camouflage

    Headline sales rose 7 percent to about 10 billion dollars, but a weaker Korean won is hiding the real speed. Measured in Korea's own currency, sales grew 11 percent and the core shopping business grew 8 percent. Shoppers are also spending more, about 332 dollars per customer this quarter, up 3 percent.

Bear case
  • Fire Fallout

    Coupang lost 501 million dollars this quarter, compared to a 95 million dollar profit a year ago. A July fire that badly damaged a big warehouse in Incheon, Korea, accounts for about 180 million dollars of that loss. Even without the fire it would still have lost 321 million dollars, so the problem goes deeper than one bad event.

  • Cash Crunch

    Over the past year, Coupang spent 409 million dollars more than it brought in. The year before, it had 1.3 billion dollars of spare cash. Profit from the core shopping business also fell 45 percent to 385 million dollars. A fire, a data breach and big growth bets are all draining the cushion at once.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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