Coupang
CPNGMarket price data through November 12, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -32%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$22
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 26 months
- How long Benson has been tracking this pick.
About Coupang
Coupang is South Korea's version of Amazon, with lightning fast delivery, food delivery, video streaming, and the luxury fashion site Farfetch. It just pulled in about 10 billion dollars in a single quarter, serves 25.2 million regular shoppers, and operates in more than 190 countries and territories.
The case for and against
Both sides of the story, in plain English.
- Side Bets Soar
Coupang's newer businesses are food delivery, streaming and Farfetch. Together they grew 23 percent to 1.6 billion dollars this quarter, or 27 percent once you strip out currency swings. Their losses also shrank by 23 million dollars, so these bets are getting bigger and cheaper to run at the same time.
- Currency Camouflage
Headline sales rose 7 percent to about 10 billion dollars, but a weaker Korean won is hiding the real speed. Measured in Korea's own currency, sales grew 11 percent and the core shopping business grew 8 percent. Shoppers are also spending more, about 332 dollars per customer this quarter, up 3 percent.
- Fire Fallout
Coupang lost 501 million dollars this quarter, compared to a 95 million dollar profit a year ago. A July fire that badly damaged a big warehouse in Incheon, Korea, accounts for about 180 million dollars of that loss. Even without the fire it would still have lost 321 million dollars, so the problem goes deeper than one bad event.
- Cash Crunch
Over the past year, Coupang spent 409 million dollars more than it brought in. The year before, it had 1.3 billion dollars of spare cash. Profit from the core shopping business also fell 45 percent to 385 million dollars. A fire, a data breach and big growth bets are all draining the cushion at once.
Other companies we track
How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.
Want Benson to watch CPNG for you?
Get the app to follow every Benson pick live — and let Benson do the research for you.
