e.l.f. Beauty Inc
ELFMarket price data through July 31, 2026.
Performance
Aug 2021 – Jul 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -27%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$114
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 22 months
- How long Benson has been tracking this pick.
About e.l.f. Beauty Inc
e.l.f. Beauty sells makeup and skincare products under various brand names worldwide. They distribute through retailers and online platforms.
The case for and against
Both sides of the story, in plain English.
- Luxury for Less:
e.l.f. offers high-quality cosmetics at up to 80% lower prices, driving remarkable sales growth and outpacing industry giants.
- Innovative Marketing Approach:
The company leverages social media platforms like TikTok and Instagram for cost-effective marketing, targeting younger demographics effectively.
- Trend Vulnerability:
e.l.f. operates in a sector heavily influenced by trends, posing a risk if its appeal fades.
- Intense Competition:
With minimal brand loyalty and easy product switching, e.l.f. faces stiff competition in the crowded cosmetics market.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-07-31. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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