Netflix
NFLXMarket price data through October 22, 2026.
Performance
Oct 2021 – Oct 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -1%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$68
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 25 months
- How long Benson has been tracking this pick.
About Netflix
Netflix is the world's biggest streaming service, entertaining an audience approaching 1 billion people across more than 190 countries. Think of it as the default TV channel for the planet. Monthly subscriptions still pay most of the bills, but ads, live events, video podcasts, and games are quickly becoming part of the story.
The case for and against
Both sides of the story, in plain English.
- Profit Machine
Netflix brought in 12.25 billion dollars in revenue this quarter, up 16% from a year ago and ahead of its own forecast thanks to stronger signups. Profit from the core business jumped 18% to almost 4 billion dollars, and the profit margin rose to 32.3% from 31.7%. More members, higher prices, and growing ad money are all landing on the bottom line at once.
- Room to Run
Ad money is on track to hit 3 billion dollars in 2026, about double last year, and recent price increases have gone over well. Netflix still captures only about 5% of all TV watching worldwide and reaches fewer than 45% of the broadband homes it could serve. Live events are opening new doors too, with the World Baseball Classic drawing 31.4 million viewers and making Japan its biggest source of new members last quarter.
- Growth Cooling
Netflix expects revenue growth to slow to about 13% next quarter, down from 16% this quarter, with full year growth of 12% to 14%. Profit margins are also set to dip to 32.6% next quarter from 34.1% a year ago, because the cost of new shows lands heavier in the first half. From here, more of the growth leans on price hikes and ads, and every price hike risks pushing some people to cancel.
- One Time Boost
Profit per share jumped 86% to 1.23 dollars, but that was inflated by a 2.8 billion dollar breakup fee Netflix received after walking away from Warner Bros, and it will not repeat. The same fee helped push quarterly free cash flow to 5.1 billion dollars, nearly double last year's 2.7 billion. The stock also swings about 60% harder than the overall market, so expect a bumpy ride in both directions.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-10-22. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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