Booking Holdings
BKNGMarket price data through August 21, 2026.
Performance
Aug 2021 – Aug 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- +38%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$152
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 23 months
- How long Benson has been tracking this pick.
About Booking Holdings
Booking Holdings runs the world's biggest travel reservation sites: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Think of them as the front desk for the entire internet, serving travelers in more than 220 countries. They take a small cut of every room, flight, car, and dinner table booked, and those small cuts added up to 8 billion dollars in a single quarter.
The case for and against
Both sides of the story, in plain English.
- Europe Delivered
Q3 revenue came in at 8 billion dollars, up 9 percent from a year ago, with gross travel bookings of 43.4 billion. Room nights booked rose 8 percent, which beat what management had told investors to expect, driven mostly by stronger travel across Europe. When people are supposedly cutting back, this business still grew.
- Profit Machine
Booking earned 2.5 billion dollars in profit last quarter and adjusted earnings per share jumped 16 percent, far faster than the 9 percent revenue growth. That gap is the whole story: they are squeezing more profit out of every dollar of sales. The board also declared a dividend of 8.75 dollars per share and has retired roughly 31 million shares through buybacks.
- Tax Trouble
Booking took a 365 million dollar charge last quarter to settle Italian tax matters, and it is still fighting fines and probes in Spain and elsewhere in Europe. Europe is both its biggest growth engine and its biggest legal headache. These charges are lumpy and hard to predict, and they eat into reported profits.
- Growth Cooling
Revenue growth of 9 percent is solid but slower than the 13 percent pace of the prior year, and travel is the first thing people cut when budgets get tight. There is also a real question about whether AI assistants will let travelers book hotels directly, skipping Booking.com entirely. The company is building its own AI tools, but the threat is not imaginary.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-08-21. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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