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Booking Holdings logo

Booking Holdings

BKNG
$161.20
▲ +6%since Benson's first pick

Market price data through November 12, 2026.

Performance

Nov 2021 – Nov 2026

Benson's first pick
$52$117$181$246Nov 2021Feb 2023May 2024Aug 2025Nov 2026Benson picked · $153.39
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.5 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+6%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$152
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
26 months
How long Benson has been tracking this pick.

About Booking Holdings

Booking Holdings runs some of the world's biggest travel sites: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Think of it as the front desk for the whole internet. It takes a small cut every time someone books a room, flight, rental car, or dinner table. Last quarter, travelers booked 54.5 billion dollars worth of trips through its sites.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Bookings Boom

    Travelers booked 54.5 billion dollars of trips last quarter, up 10 percent, and filled 345 million room nights. Leaving out a one time legal charge, revenue was 9.8 billion dollars, up 9 percent. More guests now pay Booking directly instead of paying the hotel at check in, and revenue from those payments jumped 14 percent to 7 billion dollars.

  • Profit Machine

    Booking earned 2.7 billion dollars in profit last quarter, keeping about 31 cents of every dollar it brought in. It also spent 2.1 billion dollars buying back its own stock and has 12.4 billion more approved, so each remaining share owns a bigger slice. That is why profit per share, leaving out one time charges, jumped 17 percent, almost twice as fast as sales.

Bear case
  • FTC Fallout

    Booking cut 900 million dollars from its reported revenue last quarter and set aside another 100 million dollars over a dispute with the Federal Trade Commission, the government agency that protects shoppers. That is why reported revenue slipped 1 percent to 8.9 billion dollars, even though bookings grew. Legal surprises like this are hard to predict and can take a real bite out of a quarter.

  • Travel Turbulence

    The company expects room nights to grow just 1 to 3 percent in the last three months of the year, down from 7 percent. Trips abroad are cooling while travel close to home holds up, and conflict in the Middle East is disrupting flights and pushing up airfares. Longer term, AI assistants that book trips on their own could try to cut Booking out of the middle.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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