Celsius Holdings

Alani Nu brought in 364 million dollars this quarter, and its store sales jumped almost 56 percent from a year ago. It now takes nearly 9 cents of every dollar Americans spend on energy drinks. It also brought in a record 732 million dollars in just the first six months of the year.

Total sales hit a record 818 million dollars for the quarter, up 11 percent, and 1.6 billion dollars for the first half, up 50 percent. Store sales across all three brands grew 31 percent, and the company drove about 30 percent of the 640 million dollars in new growth for sugar free energy drinks. It also bought back about 100 million dollars of its own stock this quarter, a clear vote of confidence in its future.

Revenue from the original CELSIUS brand fell almost 12 percent this quarter, even though its store sales only dipped 2 percent. The company cut slow selling flavors and now holds about 7 percent fewer shelf spots. That means the growth story leans hard on Alani Nu while the namesake brand gets fixed.

Profit fell 45 percent to 55 million dollars, and earnings per share dropped from 33 cents to 14 cents. Pricier aluminum for cans and bigger discounts to move product squeezed things. The company now keeps about 48 cents of every sales dollar after making its drinks, down from nearly 52 cents a year ago.