Celsius Holdings
CELHMarket price data through August 3, 2026.
Performance
Aug 2021 – Aug 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -15%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$33
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 22 months
- How long Benson has been tracking this pick.
About Celsius Holdings
Celsius Holdings sells energy drinks under three brands: CELSIUS, Alani Nu, and Rockstar Energy. Together they now hold about 21 percent of the US energy drink market, distributed through PepsiCo's massive system.
The case for and against
Both sides of the story, in plain English.
- Record Revenue Rocket
First quarter revenue hit 783 million dollars, up 138 percent from a year ago. Net income jumped 148 percent to 110 million dollars, showing the company can grow fast and still make real money at the same time.
- Three Brand Powerhouse
Adding Alani Nu and Rockstar Energy turned Celsius into a portfolio play. Alani Nu alone delivered 368 million dollars in the quarter with retail sales doubling year over year, and the combined portfolio drove 45 percent of all the growth in the zero sugar US energy category.
- Margin Squeeze
Gross margin slipped to 48.3 percent from 52.3 percent a year ago, a 400 basis point drop. The newly acquired brands came in with lower margins, and rising commodity costs are eating into profits while the company works to fix it.
- Rockstar Stumble
Rockstar Energy retail sales fell 13 percent year over year and the brand only holds a 2 percent share of the category. Turning around a legacy brand inside a much bigger portfolio is hard, and it shows the integration story is not all upside.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-08-03. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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