Celsius Holdings
CELHMarket price data through August 21, 2026.
Performance
Aug 2021 – Aug 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- 0%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$33
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 23 months
- How long Benson has been tracking this pick.
About Celsius Holdings
Celsius Holdings sells energy drinks under three brands: CELSIUS, Alani Nu, and Rockstar Energy. Roughly one in five energy drinks sold in America now comes from this portfolio, and it all rides through PepsiCo's giant delivery network.
The case for and against
Both sides of the story, in plain English.
- Alani Ascent
Alani Nu pulled in 364 million dollars in the quarter, with store sales up almost 56 percent from a year ago. That one brand is now doing over 700 million dollars in the first half alone, and it moved smoothly into Pepsi's delivery system.
- Portfolio Power
Total revenue hit a record 818 million dollars for the quarter, up 11 percent, and 1.6 billion dollars for the first half, up 50 percent. Store sales across all three brands grew 31 percent, and the company drove about 30 percent of the growth in the entire zero sugar energy category.
- Flagship Fade
The original CELSIUS brand shrank almost 12 percent this quarter. The company deliberately cut back on shelf items and slowed new flavor launches, but when your namesake brand is going backwards, the growth story now depends heavily on the newer brands.
- Profit Pinch
Net income dropped 45 percent to 55 million dollars, and profit per share fell from 33 cents to 14 cents. Gross margin slipped to 48.1 percent as aluminum costs climbed and the company spent more on promotions and discounts.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-08-21. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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