Nike
NKEMarket price data through October 9, 2026.
Performance
Oct 2021 – Oct 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -53%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$75
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- August 2025
- The month this stock first became a Benson pick.
- Tracking duration
- 14 months
- How long Benson has been tracking this pick.
About Nike
Nike is the world's biggest maker of athletic shoes and sportswear, and it also owns Jordan and Converse. A few years ago it tried to sell mostly through its own stores and app, pulled back from the retailers that had always stocked it, and lost ground to rivals. It is now rebuilding by focusing on gear for specific sports like running, basketball and soccer, and by winning back store shelves.
The case for and against
Both sides of the story, in plain English.
- Home Turf Gains
North America, Nike's biggest market, brought in 5.1 billion dollars this quarter and grew 2 percent. Clothing sales there rose 6 percent, and sales through retail partners grew in the region too. The plan to refocus on specific sports is working first in the market that matters most.
- Trimming The Fat
After paying to make and ship its products, Nike kept about 43 cents of every sales dollar, a little more than a year ago, mostly because warehousing and shipping got cheaper. Behind the scenes costs fell 6 percent, and a new plan called Pace aims to save about 2.5 billion dollars through 2031. Profit was 712 million dollars, down only 2 percent even though sales slipped.
- China Keeps Sliding
Sales in Greater China fell 22 percent to about 1.2 billion dollars, and shoe sales there dropped by the same amount. China used to be one of Nike's growth engines and is now the weakest part of the business. Management is resetting its approach there, so expect more pain before it improves.
- A Shrinking Year
Total sales fell 4 percent to 11.2 billion dollars, and Nike expects full year sales to drop by a high single digit percentage. Sales through its own app and website fell 13 percent, and Converse sank 28 percent. The repairs are real, but the company is getting smaller before it can grow again.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-10-09. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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