ServiceNow
NOWMarket price data through November 12, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -41%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$171
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 26 months
- How long Benson has been tracking this pick.
About ServiceNow
ServiceNow runs the software big companies use to automate their internal work, like IT help tickets, new hire onboarding, customer service requests, and security alerts, all on one system instead of a dozen. It calls itself the AI control tower for business, which means AI helpers plug into that system and actually finish tasks instead of just chatting about them. Two new security purchases, Veza and Armis, let it see every connected device in a company and control who can access what.
The case for and against
Both sides of the story, in plain English.
- Beat And Raise
In the first quarter of 2026, ServiceNow beat the top of its own forecast on every headline growth and profit measure, then raised its full year subscription outlook. Subscription revenue rose 22 percent to 3.67 billion dollars. It also kept about 44 cents of every revenue dollar as spare cash after paying its bills, roughly 1.67 billion dollars in just three months.
- AI Actually Paying
Customers spending over 1 million dollars a year on Now Assist, its AI product line, grew more than 130 percent from a year ago. Big deals are getting bigger too, with 16 new deals each adding over 5 million dollars a year, up nearly 80 percent, and 630 customers now spending more than 5 million dollars a year. All told, 27.7 billion dollars of future revenue is already signed, up 25 percent.
- Thin Reported Profit
Reported profit was 469 million dollars on 3.77 billion in revenue, or about 12 cents per dollar of sales. Much of the gap comes from paying employees in stock. ServiceNow bought back about 20 million shares in the quarter mainly to keep that stock pay from shrinking each owner's slice, so the buyback mostly protects shareholders rather than rewarding them.
- Bought, Not Built
About 1.25 percentage points of this year's expected subscription growth comes from Armis, a security company ServiceNow just bought, not from its existing business. Armis will also cut the share of revenue left over as spare cash by about 2 percentage points this year, and management expects margins to get back on track in 2027. On top of that, the conflict in the Middle East delayed several big deals and cut first quarter growth by about 0.75 points.
Other companies we track
How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.
Want Benson to watch NOW for you?
Get the app to follow every Benson pick live — and let Benson do the research for you.
