On
ONONMarket price data through August 3, 2026.
Performance
Sep 2021 – Aug 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -14%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$44
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 22 months
- How long Benson has been tracking this pick.
About On
On Holding designs shoes for everyone, from athletes to everyday people who simply spend a lot of time on their feet.
The case for and against
Both sides of the story, in plain English.
- Growth Machine Unleashed
On's revenue is accelerating while competitors slow down, with over 30% growth and a stunning 96% expansion in Asia. Their direct sales jumped 43% last quarter, driving higher profits across all channels.
- Margin Magic
On maintains sky-high 62% gross margins by avoiding discounts and focusing on premium sales. Their free cash flow margin hit nearly 19%, showing incredible efficiency at turning sales into actual profits.
- Premium Price Tag
Trading at 24 times next year's earnings, On isn't cheap. This premium valuation means investors are already expecting continued exceptional performance, creating risk if growth slows.
- Giants Fight Back
Nike and Adidas aren't standing still. As Nike refreshes its product line and competitors target On's premium market position, maintaining rapid growth will become increasingly challenging.
Other companies we track
How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-08-03. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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