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Roku

ROKU
$160.52
▲ +36%since Benson's first pick

Market price data through November 9, 2026.

Performance

Nov 2021 – Nov 2026

Benson's first pick
$20$112$204$295Nov 2021Feb 2023May 2024Aug 2025Nov 2026Benson picked · $114.96
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.2 / 5
Benson's overall conviction in this stock right now.
Risk
High risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+36%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$118
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
April 2026
The month this stock first became a Benson pick.
Tracking duration
6 months
How long Benson has been tracking this pick.

About Roku

Roku runs the most popular TV streaming platform in America. More than 100 million households worldwide use its home screen and operating system to find their shows, movies, and sports, which makes it the front door to streaming. Roku sells players and TVs cheaply to get onto your screen, then makes its real money from ads and a cut of subscriptions, and it has now agreed to be bought by FOX.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Ads Keep Climbing

    Roku brought in 1.5 billion dollars this quarter, up 24 percent from a year ago. Advertising grew 23 percent to 727 million dollars, its ninth straight quarter of double digit growth. Roku now keeps about 63 cents of every ad dollar after direct costs, up from 58 cents a year ago, and subscriptions also grew 23 percent to 581 million dollars, helped by the World Cup driving more than 1 million sign-ups.

  • Real Money Now

    For years Roku grew users but lost money. That chapter is closed. Net income hit 183 million dollars this quarter, up from about 25 million a year ago, even as the cost of running the business fell 6 percent, and Roku pulled in nearly 800 million dollars of spare cash over the past year.

Bear case
  • Buyout Limbo

    FOX agreed in June to buy all of Roku, a company now worth about 23 billion dollars, and the deal has not closed yet. While a buyout is pending, the stock usually trades near the agreed price, so there is less room to run from here. If the deal hits a snag, shares could drop fast, and Roku has stopped giving forecasts and skipped its earnings call while it waits.

  • Hardware Headaches

    Device sales jumped 33 percent to 194 million dollars, but making and shipping those players and TVs cost about 49 million dollars more than they brought in, mostly because memory chip prices keep rising. Last quarter's device profit came from a one time tariff refund, not a turnaround. Political ad money also helped this quarter, and it dries up once the November election is over.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-11-09. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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