Roku
ROKUMarket price data through November 9, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- +36%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$118
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- April 2026
- The month this stock first became a Benson pick.
- Tracking duration
- 6 months
- How long Benson has been tracking this pick.
About Roku
Roku runs the most popular TV streaming platform in America. More than 100 million households worldwide use its home screen and operating system to find their shows, movies, and sports, which makes it the front door to streaming. Roku sells players and TVs cheaply to get onto your screen, then makes its real money from ads and a cut of subscriptions, and it has now agreed to be bought by FOX.
The case for and against
Both sides of the story, in plain English.
- Ads Keep Climbing
Roku brought in 1.5 billion dollars this quarter, up 24 percent from a year ago. Advertising grew 23 percent to 727 million dollars, its ninth straight quarter of double digit growth. Roku now keeps about 63 cents of every ad dollar after direct costs, up from 58 cents a year ago, and subscriptions also grew 23 percent to 581 million dollars, helped by the World Cup driving more than 1 million sign-ups.
- Real Money Now
For years Roku grew users but lost money. That chapter is closed. Net income hit 183 million dollars this quarter, up from about 25 million a year ago, even as the cost of running the business fell 6 percent, and Roku pulled in nearly 800 million dollars of spare cash over the past year.
- Buyout Limbo
FOX agreed in June to buy all of Roku, a company now worth about 23 billion dollars, and the deal has not closed yet. While a buyout is pending, the stock usually trades near the agreed price, so there is less room to run from here. If the deal hits a snag, shares could drop fast, and Roku has stopped giving forecasts and skipped its earnings call while it waits.
- Hardware Headaches
Device sales jumped 33 percent to 194 million dollars, but making and shipping those players and TVs cost about 49 million dollars more than they brought in, mostly because memory chip prices keep rising. Last quarter's device profit came from a one time tariff refund, not a turnaround. Political ad money also helped this quarter, and it dries up once the November election is over.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-09. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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