Snap Inc
SNAPMarket price data through November 12, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -42%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$9
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- August 2025
- The month this stock first became a Benson pick.
- Tracking duration
- 15 months
- How long Benson has been tracking this pick.
About Snap Inc
Snap is the company behind Snapchat, the messaging app where photos and videos disappear after you view them, used by hundreds of millions of people every month. It makes most of its money from ads, and it just launched Specs, glasses that layer digital images over the real world. This quarter Snap earned 56 million dollars in profit as revenue grew 14% to 1.72 billion dollars.
The case for and against
Both sides of the story, in plain English.
- Profit Flip
Snap earned 56 million dollars this quarter, a big swing from losing 104 million dollars in the same quarter last year. Revenue grew 14% to 1.72 billion dollars, faster than the 11% growth it managed in 2025. Growth is speeding up, and the company credits AI with making its ads work better.
- Cash Keeps Coming
After paying its bills and buying equipment, Snap had 164 million dollars in spare cash this quarter, up 76% from a year ago. Over the first nine months of 2026, that figure reached 571 million dollars, nearly two and a half times last year's pace. That growing pile of cash gives Snap room to fund big bets like its new Specs glasses.
- Year Still Red
One profitable quarter does not make a profitable year. Through the first nine months of 2026, Snap still lost 196 million dollars, partly because of about 128 million dollars in costs from reorganizing the company. Snap has never had a profitable full year, and Instagram and TikTok keep fighting hard for the same users and ad dollars.
- Dilution Drag
Snap pays employees heavily in stock, which quietly shrinks each shareholder's slice of the company. Counting stock promised to workers, the share total rose by 71 million over the past year to 1.93 billion. And starting in 2027, Snap will stop reporting daily users and switch to a monthly count, which gives investors a blurrier view of how often people actually open the app.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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