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Amazon

AMZN
$267.44
▲ +52%since Benson's first pick

Market price data through November 12, 2026.

Performance

Nov 2021 – Nov 2026

Benson's first pick
$66$144$222$300Nov 2021Feb 2023May 2024Aug 2025Nov 2026Benson picked · $179.55
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
4.5 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+52%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$175
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
26 months
How long Benson has been tracking this pick.

About Amazon

Amazon is the world's biggest online store and also the landlord of the internet, renting out the computers that run other companies' apps, websites, and AI tools through Amazon Web Services. It also runs a huge advertising business, streams sports and shows on Prime Video, delivers prescriptions, and is launching internet satellites and robotaxis.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Cloud Liftoff

    Amazon's cloud business grew 39% to 46 billion dollars this quarter, its fastest growth in nearly five years. That puts it on pace for 184 billion dollars a year, and cloud profit jumped to 17.8 billion dollars from 11.4 billion a year ago. Amazon expects cloud growth to top 40% in both 2027 and 2028 as companies race to run AI on its computers.

  • Profit Power

    Amazon kept nearly 14 cents of every sales dollar as profit this quarter, the best rate in its history. Profit from running its businesses jumped to 28.1 billion dollars from 17.4 billion a year ago, and the online store helped too, with North America profit nearly doubling to 8.7 billion dollars. For the holiday quarter, Amazon expects profit of 28.5 to 33.5 billion dollars, up from 25 billion last year.

Bear case
  • Spending Spree

    Amazon expects to spend about 220 billion dollars this year on data centers and equipment, mostly for AI. Over the past 12 months, the cash left over after those bills swung from a positive 14.8 billion dollars to a negative 42.4 billion. If AI demand cools before those data centers pay off, the spending becomes a very expensive mistake.

  • Store Slowdown

    Total sales grew just 12%, with the online store up only 6% in North America and 5% overseas. Much of that is timing, since Prime Day moved earlier this year, and Amazon says growth would have been closer to 16% without the shift. Advertising also cooled to 12% growth, though Amazon expects it to bounce back to the high teens next quarter.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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