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Amazon

AMZN
$271.58
+55%since Benson's first pick

Market price data through July 31, 2026.

Performance

Aug 2021Jul 2026

Benson's first pick
$66$141$216$290Aug 2021Oct 2022Jan 2024May 2025Jul 2026Benson picked · $179.55
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
4.0 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+55%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$175
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
22 months
How long Benson has been tracking this pick.

About Amazon

Amazon is an online shopping empire and the largest cloud computing company in the world through Amazon Web Services. Beyond Prime delivery, they run a fast-growing advertising business, design their own AI chips, stream sports and movies, and are now launching internet satellites into orbit.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Cloud Blowout

    Amazon's cloud business just grew 37% in a single quarter, its fastest pace in 18 quarters, hitting 42.2 billion dollars in sales and a 169 billion dollar yearly run rate. Cloud profit alone jumped to 16.6 billion dollars, up from 10.2 billion a year ago. That one division now earns more than most companies in the world make in total.

  • Chips Cashing In

    Amazon's homegrown chip business and its AI business each blew past 25 billion dollars in yearly revenue, both growing triple digits. The two biggest AI labs in the world signed multi-year, multi-gigawatt deals to use Amazon's Trainium chips. Meanwhile advertising grew 26% and total profit from operations climbed 43% to 27.5 billion dollars.

Bear case
  • Cash Burn

    Building all that AI capacity is brutally expensive. Amazon spent an extra 66.1 billion dollars on property and equipment over the past year, which flipped free cash flow from a positive 18.2 billion dollars to a negative 7.6 billion. If AI demand cools before those data centers pay off, that spending becomes a very costly mistake.

  • Slowing Guidance

    Amazon told investors next quarter's sales should land between 197 and 202 billion dollars, growth of roughly 9%, a sharp step down from the 20% it just posted. The headline profit of 62.6 billion dollars also flatters the picture, since 53.4 billion of it came from a paper gain on its Anthropic stake, not from selling anything.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-07-31. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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