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Alphabet logo

Alphabet

GOOGL
$298.70
▲ +101%since Benson's first pick

Market price data through November 12, 2026.

Performance

Nov 2021 – Nov 2026

Benson's first pick
$58$181$305$428Nov 2021Feb 2023May 2024Aug 2025Nov 2026Benson picked · $148.66
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.6 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+101%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$149
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
26 months
How long Benson has been tracking this pick.

About Alphabet

Alphabet is the parent company of Google, YouTube, Android, Gmail, Google Cloud, and Waymo. Most of its money still comes from ads shown next to billions of daily searches and videos. A quickly growing share now comes from renting out computing power and selling its own AI chips to other companies building AI.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Cloud Doubles Up

    Google Cloud more than doubled this quarter. Its revenue jumped 103 percent to 30.7 billion dollars, and its profit more than tripled to 11.1 billion. Companies are lining up to rent Google's AI computing power and even buy its homemade AI chips, and Cloud now brings in nearly a quarter of all Alphabet's sales, up from about 15 percent a year ago.

  • Search Stays Strong

    The big fear was that AI chatbots would replace Google Search. Instead, Search revenue grew 12 percent to 63.4 billion dollars, and people are searching more than at any time in the last five years. Google's own Gemini AI app just hit one billion users, which makes it the fastest growing product in the company's history.

Bear case
  • Funding Frenzy

    Alphabet is borrowing money and selling new stock very quickly to pay for AI data centers. Long term debt has nearly tripled since December to 125.1 billion dollars, with 28.7 billion borrowed this quarter alone, and the company sold another 12.4 billion dollars of new shares. If AI demand cools, all that spending becomes a very expensive problem, and every new share makes your slice of the company a little smaller.

  • Profit Whiplash

    Alphabet earns side income, mostly from stakes it owns in other companies. That side income flipped from a 12.8 billion dollar gain a year ago to an 8.2 billion dollar loss this quarter. That pulled overall profit down 25 percent to 26.2 billion dollars, even though the core business earned 30 percent more. These on paper swings can make Alphabet's profit look jumpy, so the core business is the better thing to watch.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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