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Alphabet logo

Alphabet

GOOGL
$373.51
+151%since Benson's first pick

Market price data through August 3, 2026.

Performance

Aug 2021Aug 2026

Benson's first pick
$58$181$305$428Aug 2021Oct 2022Feb 2024May 2025Aug 2026Benson picked · $148.66
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
4.0 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+151%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$149
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
September 2024
The month this stock first became a Benson pick.
Tracking duration
22 months
How long Benson has been tracking this pick.

About Alphabet

Alphabet is the parent company of Google, YouTube, Android, Gmail, Google Cloud, and Waymo. Roughly 90 percent of the world's internet searches happen on Google, and YouTube is the most-watched video platform on Earth. They make money mainly from selling ads against all that attention, and increasingly from renting out computing power to other companies building AI.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Cloud Explosion

    Google Cloud is no longer the side business. Revenue jumped 82 percent in the second quarter of 2026 to 24.8 billion dollars, and profit from that business more than tripled to 8.8 billion. Nearly 90 percent of the biggest 100 companies in America now use Google's Gemini business tools. That is the fastest growth this segment has ever posted.

  • Search Keeps Climbing

    People worried AI chatbots would kill Google Search. Instead, Search revenue grew 17 percent to 63.3 billion dollars this quarter, and Google says its AI features are the reason people are searching more. YouTube ads grew 13 percent to 11.1 billion, helped by 1.7 billion viewers watching World Cup videos.

Bear case
  • Funding Frenzy

    To build all these AI data centers, Alphabet raised 49.6 billion dollars by selling new stock and preferred shares in June, plus another 20.3 billion in borrowed money. Long-term debt has more than doubled since December to 98.2 billion dollars. If AI demand slows, that spending becomes a very expensive problem.

  • Paper Profits

    Profit looked spectacular this quarter, up 298 percent, but most of that came from a 98 billion dollar gain on investments Alphabet holds in other companies. That is an on-paper number that can swing the other way just as fast. The real operating profit grew a healthy but far less dramatic 30 percent.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-08-03. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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