Alphabet
GOOGLMarket price data through November 12, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- +101%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$149
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 26 months
- How long Benson has been tracking this pick.
About Alphabet
Alphabet is the parent company of Google, YouTube, Android, Gmail, Google Cloud, and Waymo. Most of its money still comes from ads shown next to billions of daily searches and videos. A quickly growing share now comes from renting out computing power and selling its own AI chips to other companies building AI.
The case for and against
Both sides of the story, in plain English.
- Cloud Doubles Up
Google Cloud more than doubled this quarter. Its revenue jumped 103 percent to 30.7 billion dollars, and its profit more than tripled to 11.1 billion. Companies are lining up to rent Google's AI computing power and even buy its homemade AI chips, and Cloud now brings in nearly a quarter of all Alphabet's sales, up from about 15 percent a year ago.
- Search Stays Strong
The big fear was that AI chatbots would replace Google Search. Instead, Search revenue grew 12 percent to 63.4 billion dollars, and people are searching more than at any time in the last five years. Google's own Gemini AI app just hit one billion users, which makes it the fastest growing product in the company's history.
- Funding Frenzy
Alphabet is borrowing money and selling new stock very quickly to pay for AI data centers. Long term debt has nearly tripled since December to 125.1 billion dollars, with 28.7 billion borrowed this quarter alone, and the company sold another 12.4 billion dollars of new shares. If AI demand cools, all that spending becomes a very expensive problem, and every new share makes your slice of the company a little smaller.
- Profit Whiplash
Alphabet earns side income, mostly from stakes it owns in other companies. That side income flipped from a 12.8 billion dollar gain a year ago to an 8.2 billion dollar loss this quarter. That pulled overall profit down 25 percent to 26.2 billion dollars, even though the core business earned 30 percent more. These on paper swings can make Alphabet's profit look jumpy, so the core business is the better thing to watch.
Other companies we track
How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.
Want Benson to watch GOOGL for you?
Get the app to follow every Benson pick live — and let Benson do the research for you.
