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Betterware de Mexico logo

Betterware de Mexico

BWMX
$17.17
+2%since Benson's first pick

Market price data through August 3, 2026.

Performance

Aug 2021Aug 2026

Benson's first pick
$3$19$34$50Aug 2021Oct 2022Feb 2024May 2025Aug 2026Benson picked · $17.09
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
4.6 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+2%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$17
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
March 2026
The month this stock first became a Benson pick.
Tracking duration
4 months
How long Benson has been tracking this pick.

About Betterware de Mexico

Betterware de Mexico is a direct-to-consumer company based in Jalisco, Mexico that sells home organization products and beauty items through a network of independent consultants, similar to how Avon or Tupperware works. They recently acquired Tupperware's Latin American operations for 250 million dollars, which could nearly double their reach across Mexico and Brazil. The stock trades at a very cheap valuation with a generous dividend yield above 7 percent.

The case for and against

Both sides of the story, in plain English.

Bull case
  • Bargain Price

    Betterware trades at roughly 4.5 times its cash flow, which is dirt cheap compared to similar companies that trade at 20 to 30 times cash flow. With projected earnings per share around 2.50 to 3.00 dollars, the stock could be worth 25 to 28 dollars per share, representing over 50 percent upside from current levels.

  • Tupperware Jackpot

    The company scooped up Tupperware's Mexico and Brazil operations at a fire sale price of just 3 times cash flow. This deal is expected to add about 58 cents per share in annual earnings and gives Betterware access to Brazil, the largest consumer market in Latin America. Management has a proven track record of turning around acquisitions after successfully integrating Jafra in 2022.

Bear case
  • Mexico Risk

    Recent cartel violence in Jalisco, where Betterware is headquartered, has rattled consumer confidence across Mexico. When major kingpins fall, history shows that discretionary spending can take a hit for months. Since Betterware relies on door-to-door sales by independent consultants, any disruption to normal daily life directly impacts revenue.

  • Currency Rollercoaster

    Betterware earns most of its money in Mexican pesos and Brazilian reais but reports results in US dollars. When these currencies weaken against the dollar, reported earnings shrink even if the actual business is doing fine. Emerging market currencies can swing unpredictably, adding an extra layer of volatility to returns.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-08-03. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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