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Intuit

INTU
$358.06
+18%since Benson's first pick

Market price data through August 28, 2026.

Performance

Aug 2021Aug 2026

Benson's first pick
$211$424$638$852Aug 2021Nov 2022Feb 2024May 2025Aug 2026Benson picked · $312.99
Model signal
Buy
What Benson's model currently says about this stock.
Benson rating
3.7 / 5
Benson's overall conviction in this stock right now.
Risk
Medium risk
How bumpy the ride tends to be with this stock.

Track record

How this pick has done since Benson first called it.

Benson Return
+18%
How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
First pick price
~$304
Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
Tracking since
July 2026
The month this stock first became a Benson pick.
Tracking duration
1 month
How long Benson has been tracking this pick.

About Intuit

Intuit is the company behind TurboTax, QuickBooks, Credit Karma, and Mailchimp. If money moves through an American small business or household, there is a good chance Intuit's software is the thing filing the taxes, running the payroll, tracking the books, or watching the credit score. Think of it as the financial plumbing for roughly 100 million customers who mostly never think about switching.

The case for and against

Both sides of the story, in plain English.

Bull case
  • The Cash Machine

    Intuit brought in 21.4 billion dollars of revenue last fiscal year and converted 8.8 billion dollars of it into operating cash flow, a 42 percent jump in twelve months. Gross margins run near 80 percent and net margins are 21 percent, which is what selling software instead of shipping product looks like. It handed that cash straight back to shareholders, repurchasing 5.5 billion dollars of stock and raising the dividend 15 percent.

  • Small Business Engine

    QuickBooks is the part quietly compounding while everyone argues about TurboTax. QuickBooks Online Accounting revenue grew 23 percent last year and the wider online ecosystem reached 9.9 billion dollars, up 19 percent. The company's newer growth areas grew 34 percent and now make up 30 percent of total revenue, so the mix is shifting toward the faster-growing half of the business.

Bear case
  • Growth Is Slowing

    Revenue growth has stepped down two years running, from 16 percent in fiscal 2025 to 14 percent in fiscal 2026, and management guided next year to just 9 percent to 10 percent. That is the first time in years the company has not promised double-digit growth, and the stock dropped about 10 percent the day it landed. Management also cut 17 percent of its workforce, which helps margins but is not what a business firing on all cylinders usually does.

  • Fewer Tax Filers

    TurboTax is serving fewer people, not more. Total US units fell from 39.9 million to 39.0 million, with desktop down 7 percent. Revenue there still grew 7 percent because Intuit raised prices, but pushing price on a shrinking customer base is a harder trick to repeat every year than simply adding customers, and Credit Karma is guided to slow from 20 percent growth to 11 percent to 13 percent.

How to read this page

This automated research summary uses Financial Modeling Prep market data through 2026-08-28. Model signals, scores, and risk labels can change and may be incomplete or wrong.

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