HubSpot
HUBSMarket price data through November 12, 2026.
Performance
Nov 2021 – Nov 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -56%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$495
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 26 months
- How long Benson has been tracking this pick.
About HubSpot
HubSpot is the all-in-one software toolkit that growing businesses use to run their marketing, sales, and customer service in one place. Now it is rebuilding itself around AI helpers that actually do the work, and it is changing how it charges so customers pay for results.
The case for and against
Both sides of the story, in plain English.
- Profit Pop
Revenue grew 17 percent to 947.6 million dollars, and 930.2 million dollars of that came from repeat subscriptions. Profit jumped to 83 million dollars, about five times the 16.5 million dollars it earned a year ago. Free cash, the money left after paying every bill, climbed to 188 million dollars.
- Buyback Blitz
HubSpot spent another 237.2 million dollars buying back its own stock this quarter. Shares outstanding fell to 49.5 million from 52.5 million a year ago, so each remaining share owns a bigger slice. It still holds 1.3 billion dollars in cash and investments.
- Flat Forecast
HubSpot expects next quarter's revenue to land around 946 million dollars. That is basically flat with this quarter and up just 12 percent from last year. Customer growth also cooled to 12 percent, so the days of 20 percent growth look like they are behind it.
- Pricing Gamble
HubSpot is rewriting how it charges so customers pay for AI that gets work done, and it openly warned about pricing pressure and customers changing how they buy AI tools. It also recently cut staff to fund the shift. Average spending per customer rose just 4 percent, and with net profit margins near 4 percent, a misfire leaves little cushion.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-11-12. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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