HubSpot
HUBSMarket price data through August 21, 2026.
Performance
Aug 2021 – Aug 2026
Track record
How this pick has done since Benson first called it.
- Benson Return
- -51%
- How much this stock is up since Benson first picked it — measured from the price at the time of that first pick, not from today.
- First pick price
- ~$495
- Roughly what one share cost when Benson first picked this stock. This is the starting line for the Benson Return.
- Tracking since
- September 2024
- The month this stock first became a Benson pick.
- Tracking duration
- 23 months
- How long Benson has been tracking this pick.
About HubSpot
HubSpot is the all-in-one software toolkit that businesses use to manage marketing, sales, and customer service. They are now rebuilding the whole thing around AI agents that do the busywork, and they are changing how they charge for it so customers can start small and grow.
The case for and against
Both sides of the story, in plain English.
- Profit Machine
Revenue climbed 20 percent to 911.7 million dollars this quarter, and profit went from a 24.6 million dollar loss a year ago to 43.3 million dollars in the black. They also pulled in 222.8 million dollars in operating cash, up from 164.4 million dollars last year.
- Buyback Blitz
HubSpot bought back 531.9 million dollars of its own stock in just three months, and the board just approved another 1 billion dollars for more. Share count already dropped from 52.7 million to 50.6 million, which means each remaining share owns a bigger slice.
- Growth Cooling
Customer growth slowed to 14 percent, down from the 16 percent pace earlier this year. Guidance calls for next quarter revenue growth of just 14 percent, so the days of 20 percent-plus expansion look like they are ending.
- Pricing Gamble
HubSpot is rewriting how it charges customers to make AI easier to adopt, and management openly called these deliberate choices that slow things down short term. With net profit margins at only about 3 percent, a pricing change that misfires leaves very little cushion.
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How to read this page
This automated research summary uses Financial Modeling Prep market data through 2026-08-21. Model signals, scores, and risk labels can change and may be incomplete or wrong.
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